Direct-response Meta ad creative for DTC brands
High-converting static & video ads. Launched directly into your Meta ad account.
Stop paying for ad files that sit in Google Drive for three weeks. We combine customer research, direct-response design and done-for-you campaign setup in your Meta Ads Manager, so your tests go live in days, not months.
Trusted by scaling DTC apparel & consumer brands
The hidden bottleneck
Why most DTC ad creative never scales
Pretty artwork that ignores conversion math
The ads look stunning in a Figma presentation, but your customer acquisition cost climbs.
Most designers come from brand agencies, not direct response. They build aesthetic mood boards instead of thumb-stopping hooks, feature callouts, objection crushers and comparison charts that force a buying decision.
The Google Drive graveyard
You receive a folder of 40 video and static files, and they sit unopened for three weeks.
Your team doesn't have the hours to rename assets, format UTM parameters, paste copy variations and build test ad sets in Meta. Most creative agencies hand you files and leave the hardest part to you.
The $6,000/month agency retainer lock-in
Three-month mandatory contracts, giant monthly overhead fees, and three weeks of back-and-forth just to swap a headline.
You end up funding account managers, Slack channels and slide decks instead of getting high-volume creative into your ad account fast.
The Delfina workflow
High-volume creative without the operational nightmare
Customer & angle research
We mine your 1-star to 5-star reviews, Reddit communities, competitor Meta Ad Libraries and your past winners to find the emotional triggers, skepticism and buying vocabulary your customers use every day.
Conversion-focused static ads & copy
We turn your product photos into proven direct-response static formats: Us vs. Them grids, review callouts, founder notes and feature breakdowns. Every static comes with tailored primary text and headline variations.
High-retention video remixes
We turn your customer clips, founder audio and product b-roll into scroll-stopping video ads. Every concept is built with 3 to 5 distinct visual and spoken hooks to find what stops the feed.
Done-for-you Meta launch
Add Delfina as a partner in Meta Business Manager. We build the campaign structure (dynamic creative or 3:2:2 test ad sets), add every headline, set clean UTM parameters and push the ads live. You approve the creative, we handle the launch.
Proven in the ad account
How 7 creative frameworks drove $1.31M in sales for Perfect White Tee
We don't measure creative by design awards. We measure it by how much profitable spend it can absorb. Here's how seven Delfina ad concepts scaled inside Perfect White Tee's Meta ad account, with every copy and iteration combined.
STATIC 1: BEST-SELLER VALIDATION
$223K spent · 3.3x ROAS
A single line, "it's our best seller for a reason," cuts decision fatigue and puts social proof to work right away.
STATIC 2: 4-GRID COLOR DROP
$89K spent · 2.8x ROAS
Styling, drape, color swatch and flat lay in one visual answer sizing and styling questions before the click.
STATIC 3: SEASONAL COLOR DROP
$32K spent · 3.1x ROAS
A limited-edition stamp and a close crop on the collar create urgency without a discount code.
STATIC 4: FULL COLOR RANGE
$28K spent · 2.2x ROAS
Every colorway in one shot, paired with the proven best-seller line, to lift multi-item orders.
VIDEO 1: FOUNDER SOUNDBITE
$25K spent · 3.0x ROAS
Real podcast audio from the founder over casual fabric b-roll gets past ad blindness with an authentic voice.
VIDEO 2: BEHIND-THE-SCENES PACKING
$15K spent · 3.1x ROAS
The team packing a customer order by hand shows the care and quality that go into every box.
VIDEO 3: CUSTOMER UNBOXING
$9.8K spent · 5.0x ROAS
A customer unboxing three pieces shows the order arriving and being worn, the way a friend would share it.
The direct-response leverage principle
Perfect White Tee didn't scale these ads by filming $25,000 studio commercials. It scaled them by turning existing photos, simple founder audio and customer clips into high-volume direct-response formats. When you feed Meta tested angles that answer objections, the algorithm rewards you with lower acquisition costs.
Across every Delfina ad for Perfect White Tee, not just these seven: $1M+ in ad spend and $2.7M in sales.
Total for all Delfina-made ads in the account, as reported by Meta.
Spend, sales and ROAS as reported by Meta, lifetime, across all copies of each ad combined.
See creative sprints & pricingHigh-performance formats
Built to stop the scroll and drive profitable checkouts
We don't guess what works. Every asset we make is built on direct-response structures proven across millions in DTC ad spend.
Us vs. Them comparison
A side-by-side that shows your premium fabric, ethical sourcing or tailored fit against cheap fast-fashion alternatives in one second.
Customer review spotlight
Your highest-converting 5-star customer quote, built around the single sentence that overcomes buying hesitation.
Feature & fit callout
Pointers on stitching, collar durability, pockets and silhouette that remove return anxiety.
Editorial press & founder note
Third-party media validation paired with a personal founder note that builds real brand affinity.
Multi-hook video remix
One high-retention core video tested against 3 to 5 scroll-stopping hooks to find the exact 3-second opening that drops your CPA.
Problem-agitate-solve & UGC mashup
Fast-paced customer cuts that spotlight a daily annoyance, like clothes that don't fit right, and introduce your product as the everyday essential.
What clients are saying
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Can't speak highly enough
I really can't speak highly enough about this product offering.
The initial survey challenges us as business owners to critically assess our business, but more importantly question whether we really know our customer and our product.
From there, the Delfina team take your input and magically give you a blueprint to market your product more effectively.
For the price this is sitting at, you won't beat its value anywhere else.
Jack
Founder, Pock-IT
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The Backbone of Our Brand's Next Chapter
Johnny and the team bring focus, cadence, and an ability to drive an execution strategy. The result — a comprehensive step-by-step guide we will use to drive the business for the next 5 years.
Daria
Founder, Archer Cashmere
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Great team and fast work
So far only positive experiences with the team at insane value. Love when people truly want to help small brands, and not like many agencies who just want money.
Jason
Founder, Mechali
Pricing & packages
Clear pricing. One-time sprint or monthly pipeline.
Pick the creative sprint that fits your ad spend. Every package can run monthly at 15% off.
or $1,390/month (save 15%)
For brands spending $5k–$15k/mo on Meta, testing new angles.
- 30 static ads across 5 angles (9:16, also fit 4:5)
- 10 videos: 3 scripts x 3 hooks + 1 trend cut
- Customer & angle research
- Primary text + headlines for every concept
- Delivered in 7 business days
- 1 full round of revisions
- Hands-off Meta launch: add for $500
or $2,490/month (save 15%)
For brands spending $15k–$40k/mo on Meta, scaling winning products.
- 45 static ads across 7 angles (9:16, also fit 4:5)
- 20 videos: 5 scripts x 4 hooks
- Customer & angle research
- Primary text + headlines for every concept
- Delivered in 8 business days
- 1 full round of revisions
- Hands-off Meta launch: add for $500
or $3,950/month (save 15%)
For brands spending $40k–$100k+/mo on Meta that want an end-to-end pipeline.
- 60 static ads across 10 angles (9:16, also fit 4:5)
- 30 videos: 6 scripts x 5 hooks
- Deep multi-competitor research
- Complete ad copy variations for every ad
- Delivered in 7 business days (priority queue)
- 2 full rounds of revisions
- Hands-off Meta launch included free ($500 value)
Built from your existing product photos, customer videos, unboxing clips and brand assets. No studio shoots required.
Prefer fresh creative every 30 days? Go monthly and save 15%. There's a 2-month initial commitment to set your creative baseline, then pause or cancel any time with 30 days' notice, and a skipped batch rolls over to the next month. Talk to us to set it up. Already have a pack? Add the Hands-Off Meta Launch for $500.
The Delfina 2-way guarantee
1. Brand & brief perfection. We don't make generic, cookie-cutter graphics. If any static or video strays from your approved brief or your brand's type and styling, we revise and rebuild it within 48 hours at no extra cost until it meets your standard.
2. On-time Meta launch. If you choose the Hands-Off Meta Launch and your campaigns aren't structured, UTM-tagged, copy-loaded and live in your Meta Ads Manager within 7 business days of creative sign-off, we refund your $500 launch fee and run the launch for free.
Heritage & experience
Garment District taste. Direct-response math.
Most direct-response agencies design spammy ads that cheapen your brand. Most high-end fashion studios make cinematic mood films that drain your cash with a 0.8x ROAS. Delfina was created to bridge that divide.
Lisa Hickey founded Showroom Delfina in 2008 at 231 West 39th Street in New York City's Garment District. For more than 15 years she has represented apparel brands, worked with retail buyers and guided direct-to-consumer growth.
Johnny Hickey, our Director of Marketing, has helped drive over $80M in tracked Shopify revenue. Together they protect your brand so your products look elevated, while building the hooks, objection handling and campaign mechanics it takes to convert cold traffic profitably.
FAQ
Questions before you start?
How does the Hands-Off Meta Launch work?
You add Delfina as a partner in your Meta Business Manager. We never ask for your password. Once you approve the creative, we build the test campaign (dynamic creative or 3:2:2 test ad sets), add every primary text and headline, set up naming and UTM tracking, and set it live. Then we send you a short walkthrough of what's running. It's included with the Performance Creative Engine and is a $500 add-on for the other packages.
Do I need my own photos and videos?
Yes. Every package is built from assets you send us: product and lifestyle photos, raw footage, UGC and customer clips. We don't do photo or video shoots. If you have little or no video, we can build motion ads from your photos and customer reviews.
What if I only have simple iPhone photos and flat lays?
You don't need expensive studio shoots. Raw iPhone footage, customer unboxings and clean flat lays routinely outperform polished studio assets on Meta. Our direct-response formats add the typography, comparisons, social proof and hooks that turn everyday photos into ads that convert.
How long does it take?
The Creative Testing Sprint and the Performance Creative Engine are delivered in 7 business days. The Scale Accelerator takes 8. The clock starts when your intake form is complete.
How do revisions work?
The Creative Testing Sprint and Scale Accelerator include one full round of revisions, and the Performance Creative Engine includes two. Text changes, color tweaks and asset swaps come back within 24 to 48 hours.
Do I own the files?
Yes. When we deliver, you get full commercial rights to every finished file.
Can I get a new batch every month?
Yes. Any package can run every month at 15% off the one-time price: Creative Testing Sprint $1,390 a month (one-time $1,650), Scale Accelerator $2,490 a month (one-time $2,950), Performance Creative Engine $3,950 a month (one-time $4,650). You get a fresh batch of ads each month. There's a 2-month minimum, then pause or cancel any time with 30 days' notice. If you skip a month, that batch rolls over to the next month. Talk to us to set it up.
What happens after I check out?
You'll get a 5-minute intake form: your website and socials, a link to your photos, videos and brand assets, your customer and their top objections, competitors you admire, and your Meta Business Manager ID if you want us to launch. Your delivery date is locked in once it's done.
Eliminate the creative bottleneck
Ready to feed your Meta ad account winning creative?
Stop spending your weekends cutting videos and building test ad sets in Ads Manager. Pick your creative sprint today and let our team handle the angle research, design, hook iterations and campaign launch.
Delivered in 7 to 8 business days | Done-for-you Meta launch | Protected by the Delfina guarantee